KODANSHA COMICS’ NEW IPAD APP DEBUTS AT NEW YORK COMIC-CON
APP CREATED AND SERVICED BY RANDOM HOUSE PUBLISHER SERVICES
App to launch with $2.99 Fairy Tail promotion in celebration of manga creator New York Comic-Con guest Hiro Mashima
NEW YORK, October 14, 2011 – Kodansha USA Publishing is proud to announce the debut of the Kodansha Comics app, appearing at midnight tonight in the iTunes store. The app was created by Random House, Inc.’s digital content team on behalf of Kodansha, a Random House Publisher Services division client. It will be free to download, with most volumes priced for sale at $4.99. The Kodansha Comics iPad app will launch with 34 books covering four series: Arisa by Natsumi Ando; Fairy Tail by Hiro Mashima; Sayonara, Zetsubou-Sensei by Koji Kumeta; and Until the Full Moon by Sanami Matoh. Additional series will be added to the app in the near future.
In a special launch promotion designed to celebrate the appearance at New York Comic-Con of Fairy Tail creator Hiro Mashima, all fifteen volumes of Fairy Tail will be available at the special price of $2.99 each for a limited time.
Random House, Inc. has been increasing its own focus on the digital world with the acquisition in May of digital media agency Smashing Ideas, as well as with its in-house corporate digital content and services group. With numerous apps and specialized eBooks under their belt, the Random House team was the ideal choice to develop this exciting new app for Kodansha.
Servicing this app is a natural extension of Random House Publisher Services distribution agreement with Kodansha USA Publishing, which covers sales and distribution, and also editorial, production and marketing.